My name is Perry Goldstein, and this is my new column.
I will be discussing various aspects of content creation, using mobile devices, the accessories and apps for this use, and the latest trends, and ideas. There will be case studies, informal product reviews and introductions.
Just to be clear, I am not an engineer or expert producer. My background is in electronics sales, marketing, and product development. I am not a technical type, and prefer to address things in a simple and nontechnical way. I am however, a hobbyist historian of all things electronic and entertainment. So I will be taking a unique approach to the trends. I like to say I do it my way. Thus, the title of the column, “Looking Through The Perryscope”.
The world of BYOD (Bring Your Own Device) has revolutionized media classes all over the world, and opened it up to people who may have never had the chance to have their voice heard. Not long ago, it took thousands of dollars in equipment, and technical expertise to produce a video, as well as “Connections” into Hollywood. Now, all you need is an iPhone, and a YouTube account, and you can be a Media Mogul.
For me personally, this advancement in production started in April of 2012. It was NAB (National Association Of Broadcasters) of that year that the Zacuto Great Camera Shootout was published. The list of cameras they compared was comprised of the usual manufacturers, such as Sony, Panasonic, Red, and Canon. These cameras sold for the mid to high five figures. But, there was one surprise in that list no one expected. The iPhone 4s was listed. And, it performed very well along side the industry standards. It was the talk of NAB. All of a sudden, everyone was talking about using their cell phones and tablets for content creation.
I want to take a short detour in this article to point out another new trend in video production. That is the term “Content Creator”, (or “Creator” for short), which is used by the YouTube community, and refers to what was formerly known as video producers. It is a less formal term, and better describes the process. It’s no longer about production quality, it’s about content quality. The new viewer is much more informal, and just wants to be entertained. Remember that video and film production was produced for the big screen, and was made to be watched while seated in a comfortable seat for a long period of time. Now, the content is watched on a 5” screen, and on the run. So, the term Creator reflects the new, casual approach to content creation. Which is why the BYOD revolution is powerful.
When I saw how many people were gravitating to their mobile devices for content creation, I saw a big opportunity for my company, MXL. We manufacture microphones. I decided there and then to design a full line of mics designed for this new world. You see, an iPhone has a great camera. But the microphone capability is limited, due to the nature of sound. There is no fix for that, other than using an external plug-in mic. That is how I became involved with the world of content creation on mobile devices. I needed to understand the entire ecosystem in order to design and market these mics.
It’s a huge world, ever changing, and growing. We are at the very tip of the iceberg. I see new products, both hardware and software, as well as innovative uses of these products everyday. And that what my column is all about. A high level view of the movement.
So, welcome to The Perryscope. I hope you enjoy my articles. I encourage to write me with comments and questions.
Perry Goldstein is a veteran of the electronics industry, with both consumer and Pro A/V electronics experience. He is also a professional speaker, and writer for the electronics industry. He has won numerous awards for product design. Perry is currently the Director of New Digital Technologies for Marshall Electronics and MXL pro audio division, as well as an instructor of digital marketing at the higher education level.