Live video has emerged as a powerhouse communications tool.

If done right, it provides remote viewers with the ability to feel involved in your event.

A huge component of any live experience, however, is the vibrancy and color of the environment. Though many people do not know it, colors captured on camera are often skewed from reality. A process called “white balance” addresses this head-on. This post explains everything you need to know about white balance and how it affects the quality of your videos.

What is White Balance?

White balance is the process of removing artificial color casts in your image so that what looks white in real life will look white in your image. White balance aims to balance the color temperature in your image. To make something “warm” or “cool” look neutral, white balancing will add the opposite color to the image. Instead of whites appearing orange or blue, a correctly white-balanced image will look white.



How is color temperature measured?

Color temperature, measured in Kelvins, applies a numerical value to a color casted by a source of light. The lower the number, the warmer the light source (candle lights are roughly 1800 Kelvins). The higher the number, the cooler the light source (overcast skies can be anywhere from 6,000 to 8,000 Kelvins). Neutral light is produced at about 5,000 Kelvins.

Don’t get confused: As color temperature rises in Kelvins, the “real” temperature of the environment generally decreases in heat.



How can you adjust it?

There are several ways to adjust color temperature on your camera. Just like with anything in video, the more specific you try to be, the more complicated the process becomes. So, evaluate your own expertise and the resources available to you when determining your levels of ambition.


Almost every camera offers Auto White Balance (AWB). This is the easiest place to start, especially if you’re new to video. Keep in mind, however, that when using AWB, your results will vary depending on the lighting conditions you’re shooting in. Once you’re more familiar with your camera, try adjusting your white balance manually. Over time, you’ll become much more attuned to color discrepancies.


Most video cameras also come with preset options to color-correct a variety of common environments. The names of these settings describe the environment you’re in, so the camera will adjust the white balance to compensate for those environments. Below is a list of standard presets and when to use them:
Daylight: Use outdoors in bright sunlight
Shade: Use outdoors, when under trees or coverings
Cloudy: Self-explanatory
Tungsten: Use in the presence of tungsten light, the light produced by incandescent bulbs found in homes
Fluorescent: Use in the presence of fluorescent lights, tube lighting found in offices and other business environments that tends to emit a very cold, blue look
Flash: Use to compensate for the slight blue-ish tone of external lighting and flashes

Temperature Adjustment

Some video cameras let you manually calibrate the white balance value by adjusting the color temperature in Kelvins. This can be more accurate than camera presets, especially when the presets do not describe your environment.

Show your students the vid: 


The accuracy of colors is not something to take for granted when it comes to video. The light of any environment has an effect on the way images are captured. Becoming well-versed with white balancing is an incredible way to make your video streams look even more realistic, enhancing the experience of every viewer.

If you have any questions regarding white balance, or video streaming in general, feel free to email me at [email protected] I’d love to help.

JoshHeadJosh Clemence is the Video Content Specialist at BoxCast. Whether it’s producing live events, flying drones around cities, animating short explainer videos, or telling stories through documentary style shorts, Josh loves anything and everything video.

During his time in college, Josh found his true love for media and entrepreneurship. Pairing these passions with his degrees in Marketing and Entrepreneurship enabled him to co-found his own video production and design company.

A native of Akron, Ohio, Josh loves being in the Downtown Cleveland tech scene. In his free time, Josh will likely be trail running, playing basketball, making videos or doing anything else creative.