Following on from last month’s article which covered the most basic rule of video production, how to reach your viewing audience, this month I’m going to look at the quality of what you create.
Therefore, my second ‘basic’ message is to get yourself trained professionally. Even though making basic video is very easy, and you certainly don’t need any formal training to do that, making professional quality video isn’t that simple.
Furthermore, there are increasing demands being placed on schools and teachers to provide media production training to a level which students need in order for them to enter the workforce and to be able to get a job in that industry.
However, there precious few teachers who are able to teach students career-ready, industry standard methods of TV production.
This isn’t the fault of the teacher or the school, it’s just that the demand for media production as a student choice of subject has risen dramatically, and the teaching system hasn’t been able to adapt rapidly enough to accommodate those demands.
As video production in schools has grown in terms of it being an outstanding teaching aid and as a career pathway for students, schools have generally all responded in a similar way: schools will typically appoint a teacher to formally teach video production who’s already a video or photographic enthusiast, or they simply appoint the librarian. Either way, it doesn’t work very well in the long term, especially with the demand increasing to teach students to a career-ready level of expertise.
The answer is for schools and school districts to hold formal professional development courses for media teachers. Professional development courses, run by TV broadcast professionals, will give teachers a real-world immersion into TV and video, exactly as it’s expected to be produced by the professionals.
Together, with a team of outstanding industry specialists at JDL Horizons, I’ve often been a guest lecturer in support on such courses, and I’ve found it to be a very rewarding experience for the schools and the teachers and media specialists being trained.
Professional development delivered to teachers by TV broadcast professionals will also have a bonus effect for schools. As a direct result of this training, most schools have reported that they were then able to make full use of their substantial investment in video equipment instead of only partial or even no use before the training.
Some schools are even being seen by the local community as a valuable resource for cost-effective video production, which is needed by many local businesses and gives students valuable real-world experience.
Some schools have even made enough profits from TV and video production in the local community to enable them to re-invest the bonus money back into their otherwise cash-strapped funding.
Brian Sterling-Vete spent over a decade with BBC TV news, he’s a British author, Guinness World Record Holder, and film maker. He has worked extensively on both sides of camera, and even worked as a stunt performer for several years.
In addition, Brian also uses the skills he learned while he was with BBC TV News, to coach leadership and celebrities how to stay safe if they’re faced with a crisis, and a subsequent media attack.