Taking a Look Inside Live Stream Broadcasting

Sports Broadcasting is one of the most exciting yet most difficult types of jobs out there. It can be a lot of fun but it can also be a lot of work, especially when it involves live streaming.

Here is a list of tips from Larry Cotter on how to produce a successful and affordable live stream broadcast.

Communication is always the key to a successful production, especially between the camera operator and the switcher. Always have a walkie-talking or some sort of communication device on you. This will allow you to stay in contact with your production company and always be aware of changes and instructions that need to be addressed during your live stream.

Streaming a live broadcast in 4G is the essential way to go, but you can steam a broadcast in 3G. If you choose to stream in 3G, you are going to want at least 3 or 4 service bars to do so and you want your resolution to be no bigger than 640x360 and 500 kilobits per second. It will show a better picture if you play it off of your mobile phone or desktop computer rather than your 80” flat screen TV due to the resolution size.

It is better to show something rather than nothing at all. The exciting thing about live streaming sports broadcasting is a lot of what you stream is never before seen footage and that is why people are watching. Individuals want to be able to watch the event and see a clear steady picture that allows them to hear the sounds of the event and the game clock and score of the game. It is better to stream the event at a lower resolution and a smaller picture size, rather than a larger one and having the event cut in and out. As long as people are able to see what is happening on the screen, they will keep watching.

Get sponsorship support. Running and funding a successful broadcast can be very difficult, so use your support from your local fans and teams to help with the funding. Having a successful channel is also something that is difficult to do, but it is definitely possible. One way to create a successful channel is allow the users some free features for subscribing to the channel, but making them pay for other features, kind of like how Hulu uses their channel.

In the Sports Broadcasting field, you cannot be afraid to fail. By covering a number of different events, you have to be willing to fail, also called Acceptable Failure. Your Acceptable Failure rate depends on you, your production software and the goal you have set for yourself for each event, and the streaming bit rate. The streaming bit rate depends on what your internet connectivity is, the kind of power you have for your computer, the type of camera you have and the streaming provider.

During a live stream broadcast, you always have to be aware of your surroundings, including noise. Wearing a headset or turning a microphone on can really lower the surrounding noises, like the guy that is sitting next to you yelling and screaming.

While doing a live broadcast, there is always the chance of a battery dying or a camera not working. Downloading the High School Cube App will allow you to switch devices if something goes wrong so your broadcast will continue to stream without interruption. You can switch cameras directly through the app; just make sure you do it before the problem occurs.


You can participate in SVN's webinar: Broadcast High School Sports - Like a Pro - On a Budget by registering now.  Mark the date: August 21, 2013 at 11:00 AM CDT