Video in Education Part 2: Reaching Your Audience Safely

The first, and perhaps the most basic thing to remember about producing any kind of video is that you’re making a video for someone else to watch.

Video is always meant to be viewed by an audience, because making a video which no one will watch is about as useful as a parachute on a submarine.

A very common mistake most budding videographers make is to forget this fact and worry about how to disseminate their video later, which is something that doesn’t work.protectusonline
This is because it’s much easier, and much more fun, to pick up a camera and start filming something, rather than first work out the minutiae of dissemination, and the various ramifications connected with each method.

Therefore, before you even begin to switch on your video camera, you need to seriously think about how you’re going to reach your viewing audience safely, and effectively.

Sadly, for most schools and teachers, this has been badly thought-out from the start. More importantly, many have even compromised the safety and integrity of their students, simply for the sake of getting something free.

For an educator to use free video platforms, such as YouTube, as the means of disseminating school and student video productions, is nothing short of madness.

With over a decade of experience with BBC TV News, I’m often called on to coach people on how to stay safe and manage the media in the event they’re faced with a professional crisis. Therefore, when I see schools and teachers using YouTube, it makes me wonder if they have a real ‘death-wish’ for their career and public image. The reality is that they’re playing Russian roulette with the safety of their students.

Free isn’t free. It’s that simple. When schools and teachers attempt to cut costs by using public platforms such as YouTube, it may seem harmless, but it’s not.

The fact is that teachers and schools who use platforms like YouTube are running the daily risk of being only a click or two away from a costly law suit, and public ridicule via the TV news media. A crisis situation such as this could even mean that people lose their jobs and their career as a result.

Public video platforms like YouTube aren’t secure for schools and students. It’s that simple. Furthermore, in some cases they actually enable predators to stalk children as a result.

It’s not worth the risk of even one student being compromised, and it’s also not worth risking your career, your reputation, and the reputation of your school as well.
Imagine the impact of being sued by the parents of a child who’s been compromised because you allowed them to use YouTube?

Furthermore, the issue of student privacy is becoming an increasingly important matter at both State and Federal levels. Some of America’s leading education associations, such as CoSN (the Consortium for School Networking), which represents over 10 million students in the USA and is a national and international voice of education thought leaders, are warning teachers, and superintendents of the dangers of failing to adequately protect a student’s privacy.

Schools and teachers being sued in costly law suits by outraged parents, is on the rise. To me, the funny thing about it all is that it can all be so easily avoided by simply deploying a secure video dissemination system.

Don’t let this happen to you, it won’t be much fun to see your face on the TV news in a story about how you failed to protect your students!

I would personally recommend, Eduvision, as your best choice of video dissemination to your students because it’s safe, secure, and packed full of really useful features. Furthermore, it’s extremely versatile and powerful.

Even though I’m not distributing videos to students, I am running an international TV news business, and we chose and use Eduvision because it’s more than up to the task of being my secure company platform for this.

A specialist secure video dissemination system for schools, such as Eduvision, will also have other enormous advantages over a public platform such as YouTube. Just some of these include:
• You’re not selling out the safety of your students, and you’re helping to fulfil your duty of care to protect them from predators.
• You’re protecting your career, your reputation and the reputation of your school.
• Easy video asset management, because all your assets are in one place, and one interface controls them all simply and efficiently.
• Easy channel management in one interface. One interface controls all channels, for all teachers and for all students too.
• You can create new channels as fast as you can type the name, and you can set the user and administrator rights too.
• Live streaming of all important school events.
• Syndication, and access to a huge media-rich video resources from teachers and schools from all over the world who use Eduvision and choose to share valuable teaching aid videos with other educators.
• Documents and attachments can be included with your video content.


Brianandcamera500x375Brian Sterling-Vete spent over a decade with BBC TV news, he’s a British author, Guinness World Record Holder, and film maker. He has worked extensively on both sides of camera, and even worked as a stunt performer for several years.

In addition, Brian also uses the skills he learned while he was with BBC TV News, to coach leadership and celebrities how to stay safe if they’re faced with a crisis, and a subsequent media attack.

He encourages input and comment from readers. You can reach Brian Sterling-Vete at