The big day has finally arrived — a video shoot for the biggest client to ever darken your door.
One of the most important decisions in starting a video studio is what material to use for green screen / chroma key work.
Some people mistakenly think all you need to do is find a scrap of white paper or card, put the card in front of the camera and press the button marked "White Balance".
So you know the basics of digital cinematography: medium shots, wide shots, closeups and even extreme closeups. But why do your videos still lack that special zing?