In 1990, Canon™ cameras launched a television ad campaign starring the rising tennis player Andre Agassi who said, “Image is everything”. Over the course of his career, building his brand off the court was as much a part of Agassi’s trademark as his tennis game.
“Every person who writes a document published on the internet, who creates a graphic or icon, who scans his own photograph or records his own voice into a digital file, who sends an electronic mail message, who creates a document for a newsgroup, or who designs a web page owns the copyright to his creative work.”
Have you ever wondered if it was “ok” to set up a camera in a particular location? If you have, that means you’re pretty normal. You’ve probably been brought up with an automatic warning system in your brain which alerts you to at least the possibility that you may be trespassing.