The Real Deal on Broadcasting: What IS an Internship?

What is an internship? That depends on who you talk to.


3 Reasons to Get Wireless Video For Your School


School is out on summer break for now, but it won’t be long before a new Fall Semester sets in and we’re scrambling to make sure we have the right tools for another year!


High School Centralizes Video Control Room With NDI and Connect Spark

Weighing only seven ounces, the NewTek Connect Spark is revolutionizing the video production workflow for the Louis Riel Arts & Technology Centre (ATC) Broadcast Media Program.


AI-powered Automated Sports Production Is Revolutionizing College Sports

Although it seems that sports broadcasting is bigger than ever, still almost 99% of organized sports aren’t being produced and broadcasted.


The 2018-2019 SVN Partner Product Guide

Later this month the SVN Editorial Team brings you the  2018-2019 Partner Product Buyers Guide.


5 Tips to Reach a Wider Audience with Your School’s Live Stream

Live streaming in schools has become a staple for engaging students, parents and the community the school resides in.


New Kid in School: Winter Sports

I love winter sports. Ok. Let me be clear - I love high school basketball.


The Buzzer Has Sounded

In June 2016, when I submitted my first article in the Sports Production Machine to our editor, John Churchman, I had no idea what a ride I was in for.


2017 Live Streaming Survey Results

One of the best things about writing for School Video News is that I get to speak with and hear from teachers from around the county.


VEX Robotics Nationals uses BirdDog for Live Event

Building robots, programming them, and then competing in tournaments. Could education be more fun?


Goodbye Old World - Hello New

As I write this, I am looking around a room that has been stripped.


Halloween SFX Fun

A group of Rockdale Career Academy Film Institute students were exposed to the world of special effects makeup just in time for halloween. Eleven students worked with special effects aficionado, Clay Sayre, to create a variety of special effects looks. The students worked with liquid latex and a variety of paints to simulate injuries but the highlight of the day was the creation of a “walker.” Sayre worked to “base out” the mask and several students worked to create the look of the undead. Check out the video below for the recap and student reactions.

Sling Studio, A Teacher’s Favorite New Tool

You might have noticed an advertisement for SlingStudio floating on the corner of this web page, popping up in your Facebook feed, or maybe you have come across a review somewhere online.


LiveU's Ongoing Commitment to Education

The annual NAB event always affords School Video News the opportunity to meet our partners and learn in depth what they are doing to help the education market.


Keeping the Machine Running

This year has flown by. We are a couple of weeks from Thanksgiving and a couple past that and the semester is over.


Best Practices for Livestreaming

Have you ever wondered what you can do in advance of a livestreaming event?


Sports Machine: Gearing Down and Gearing Up

As the countdown to the end of the school year gets closer to single digits (for me), I know that I have a ton of work to do to shut down the program for the summer….


The Morning News and Sports Broadcasting

New articles, new images and Case Studies in the 2017 editions of these two top-read annual guides.


Vanden High School Meets BigFoot

BigFoot Mobile Systems that is!


RolloCam Takes Your Production To The Next Level

We all love those really tight panning or arcing shots that move slowly across the subject’s face to show that one tear that’s falling as they speak.


How IP Production is Changing Sports and Live Events

As part of our Focus on Sports and Live Production, we’ve gathered a diverse Industry Insights roundtable to talk about the changing landscape of broadcast production.


The Real Deal on Broadcasting: Demo Reels

Demo Do's and Don'ts and Don't Evers!


The Big Winners at NAB

Last month, I got to spend 3 days with the crew and experience NAB 18 from behind the camera.


Adding Announcer Audio to Your Live Stream

Broadcasting sporting events without a narrator can leave a viewer feeling storyless.


Mary Poppin’s Bag Had Fewer Tools Than The SlingStudio

Last spring, I was introduced to the SlingStudio. I had ads for it pop up on my Facebook feed.


Sports Machine: Take the Shot

The picture below is my greatest fear.


Accepting Reality

Without doing a personality test on all of the teachers in the world and by diving headlong into a generalization, I make the following statement with all of the confidence in the world:


Two Great Summer Camps for Journalists

Summer is upon us, which means warmer weather, time in the pool, maybe a vacation or two and oh, I can’t forget, the end of the school year—meaning for some, it is three months away from your journalism program. Luckily for you, it doesn't have to be that way. From coast to coast, School Video News has two extraordinary journalism camps to share with you that will help you stay engaged with your craft all year long.

Ohio University, Scripps School

For our East Coast readers, Ohio University is the place for you. Each summer, the Scripps school opens its doors to journalism and communication students from all across the map, but act fast as your deadline to apply is approaching on June 1! The workshop will include faculty from the School of Journalism, the School of Visual Communication and the staff from WOUB, as well as several visiting professionals (one being an executive producer of The Today Show—yes, you read that right). No need to worry if traditional journalism is not your strong suit, they also offers separate sections of the camp for magazine wiring, photography, sports and more. On top of all of this, you receive the chance to earn college credit, early admission opportunities and even full-ride scholarships for those of you who fall in love with the charming small-town of Athens and all this school has to offer.

Registration is now open until June 1, 2018 at noon EST.

Every summer since 1946, the school has offered high school students and teachers the opportunity to interact with our faculty and professional journalists while learning the latest techniques for doing journalism in a school setting. Mark your calendar to attend the 2017 High School Journalism Workshop!

Ohio University's 2018 High School Journalism Workshop will include:
• Opportunities to experience the latest journalism techniques
• Diversity scholarships that cover up to 100 percent of the cost of the workshop for students*
• An opportunity to spend time on Ohio University's historic Athens campus
• And the chance to earn college credit!

Advisers will:
• Attend track sessions
• Collaborate with students and other advisers to produce content, if they wish to
• Meet in an advisers-only session with Scripps School Director Bob Stewart

When registering, students will be able to rank order the track choices. Every effort is made to accommodate those choices. The 2018 workshop fee will be $300, which includes room and board for the program, attendance at the sessions, and all materials. Discounted rates are available for students and advisers who commute. There are no additional university fees for the optional one hour of credit, although students seeking credit must complete an additional application form.

Preliminary Information for the 2018 Workshop:

Students will stay in a campus dormitory, eat in university dining facilities, and interact with faculty, graduate students, media professionals, and current undergraduate students. The dorms and all activities are supervised. Workshop and dorm check-in will be noon-2:00 p.m. Wednesday (July 11), with the opening assembly scheduled for 2:30 p.m. Workshop sessions and converged newsroom activities run until 10 p.m. each night. The workshop ends Saturday, July 14, following a closing assembly. Dorm check-out is at 2 p.m.

For those traveling long distances, dorm rooms are available Tuesday evening (July 10) for an additional fee. Check-in time for early arrivers is 6-8:00 p.m. For any questions, please contact Robert Stewart, workshop director, at 740/593-2601, or by email at .

* Diversity scholarships are available to students through support from the Scripps Howard Foundation.

Arizona State University: Walter Cronkite School of Journalism

I may be a little bit biased as a Cronkite Student, but I cannot imagine ANY Arizona students passing up the opportunity to attend this summer camp at The Walter Cronkite School of Journalism. First of all, it’s FREE. Yes, free.Camp01 As in attending the #1 journalism school in the entire nation for zero dollars. Second, you get everything I mentioned above, but with a roof top pool and palm trees. Again. I am slightly biased. But really, this High School Media Innovation Camp at the Cronkite School offers future journalists, game developers and other students interested in media and technology the chance to experiment with cutting-edge tools, including 360-degree and virtual-reality technology, news games and apps—all while partnering with leading professionals from both ASU and USA Today. If you miss this years deadline, there is always next year, and I can promise you won’t want to miss this.

The High School Media Innovation Camp, sponsored by and ASU’s Cronkite School of Journalism and Mass Communication, is now accepting applications for summer 2018.

The deadline to apply is 5 p.m. April 6. Students will be selected on a competitive basis and notified on or before April 16 for the camp, which runs June 17-29.

Open to aspiring journalists, game developers and other creative high school students, the free, two-week camp allows students to learn about and try out new technologies.

“We are pleased to once again support this effort to nurture the next generation of journalists. We can’t predict the ways news will be delivered in the future, but the role of a free press in democracy will be as important as ever.” Nicole Carroll, editor and vice president of news for The Republic and They’ll work alongside journalists, professors and more as they dive into new forms of storytelling in a digital media world.

Campers will have the opportunity to collaborate with professionals at ASU, and USA Today Network.

Participants will get to live on ASU’s downtown Phoenix campus. They’ll have the chance to experiment with 360-degree video, games and new apps.

There’s no age requirement to apply, but preference will be given to high school sophomores, juniors and seniors.

To apply, click here to fill out the online application form. Applicants also need a letter of recommendation from a teacher or adviser, a photo and a high school transcript.

The Media in Education fund of The Arizona Republic and cover camp programming costs, food and housing. Media in Education funds are generated by subscribers who donate the value of their subscription during vacations or other temporary stoppages. Donations to the Media in Education fund can be made by texting "JOURNALISM" to 51-555 or by clicking here.

Students are responsible for covering incidentals. Cronkite student counselors will stay with the students in the residence hall and work with them throughout the program.

Hopefully one of these options is enough to keep you busy, engaged and inspired all summer long. And who knows, you just might find your after-high-school-home along with the way.

Jamie Reporter01A recent graduate of Hoover HIgh School, North Canton, Ohio, Jamie Landers is entrenched in her first year at the Cronkite School of Journalism. In addition, she is a Special Events Producer for School Video News and has anchored many of our events including the annual Ohio Education Technology Conference broadcasts and the Student Production Awards of the Ohio Valley National Academy of Television Arts and Sciences.

While at Hoover High School, she was involved in her school’s broadcast class, HVTV News, produced and hosted “Up to Date,” a TV11 show that stepped away from the school and community to focus on breaking down national headlines.

Her time permitting, we hope to follow Jamie's journey through Cronkite and share her experiences with other aspiring broadcast journalists.

You can learn more about Jamie Landers at and in this interview

Creating Your Production Environment

Last week, I stood in the isle of the local Walmart and studied the composition notebooks trying to find the one I HAD to have.


New Kid in School: I'm Movin' Out

As I sit here in this meeting, Billy Joel’s declaration continues to plow through my head… It seems such a waste of time - If that's what it's all about - Mama if that's movin' up - Then I'm movin' out - I'm movin' out….


NAB Is For Educators

 I have wrestled with several weeks on how to write this article.


SVN Student Filmmaking Available Now

Im excited to announce the latest issue of SVN Student Filmmaking and introduce you to Adam Gorny, creator of Je Suis Humain.


Automated Sports Production: The Next Big Thing in Sports Broadcasting?

 Automated sports production could be the next big thing in sports broadcasting.


Three Hours Recharges Your Program

I have heard of teachers who have had a lot of success with three-day or five-day boot camps, workshops, etc. with their incoming staffs preparing for the new year through ice breaker games, skill building and work exercises.


New Kid in School: I Don’t Know What I Don’t Know

I told someone earlier today that I seem to find something every day that I need or want access to but I can’t.


Cronkite School Gets $1.9M Grant to Innovate Local TV News

The John S. and James L. Knight Foundation today announced a $1.9 million grant to Arizona State University’s Walter Cronkite School of Journalism and Mass Communication to advance digital and broadcast innovation in local television news.


Sports Machine: Super Stats

Last weekend was the biggest game of the year.


Isle of Wight County School Adopts New Morning Announcements System With Teradek

In my younger days, having Oregon Trail at school meant that your school had the latest and greatest in computer technology.


OTT Technology Breeds New Business Models for Amateur Sports

With new technology creating more opportunities for OTT platforms in sports broadcasting, new business models are emerging for amateur sports leagues and smaller venues, says Pixellot Chief Executive Alon Werber.


PTZ Cameras Gain Acceptance in Broadcast News Studios

"In broadcast markets of every size, news operations are replacing traditional, pedestal-mounted studio cameras with pan/tilt/zoom (PTZ) models."


Sports Machine: The Tune-up

Teaching is by far the most rewarding profession I have experienced but it is also the most frustrating at times.


The Real Deal on Broadcasting: Selecting the Right Internship vs. Bragging Rights

Your internship is the most important step you will take in college toward getting started on your dream career. The key to really making it work is selecting the right internship!

It's very easy when you start considering where to apply for an internship to immediately think about your favorite radio or television station. Sure it can be cool to tell your friends you "work" at the favorite radio station in town or the top TV station in the area. But is this really the place where you are going to get the most from doing an internship? There are a number of factors that play into the answer. Among them is the location of the station and whether there are any unions involved. It's important to make the right choice because you are going to be spending a lot of your time at your internship and probably are not going to be paid. (While you may not be taking home a paycheck you ARE being paid in experience which can be much more valuable in the long run.)Tammy01

It often happens that the bigger the location, the less you get to do. That's primarily because they have plenty of people working there and they are under pressure to get things done. So, you may end up doing a lot of watching rather than doing. The bigger stations often also have one or more unions that the employees work under. If that's the case, then only union workers can do the covered work. And again, it means you will be doing a lot of watching and not much doing.

Smaller stations or studios generally have smaller staffs and therefore rely on their interns to perform important tasks. And smaller companies are often not union so you don't have those restrictions holding you back. Often you can get more valuable hands-on exprience by doing an internship at a smaller company. Doing is always better than watching!

This doesn't mean you should avoid the bigger stations and studios. They very often have excellent internship programs. But to make sure that you will be getting what you want out of your internship it's important that you know what to expect before accepting a position. How do you find out? It's simple...ask!

During your interview, ask the person you are talking to exactly what you will be doing during your internship. From your resume they will already know about your skills and previous experience. Be bold! Let them know that you are anxious to put those skills to work and to learn more through your internship. It's hard to turn a qualified applicant down who basically is saying "I'm here and I want to work."

But what if they tell you that, because of whatever reason, interns there mostly just get to watch. Then you will need to make a decision. Are you OK with that? If you are, then that's fine. If you're not, you should be prepared to politely turn down the internship if it is offered to you. If the person asks why, be honest. Tell them you are looking for a more hands-on internship experience.

Because you may have to do a few interviews to find the right internship, make sure you know your school's deadlines for landing your internship and turning in whatever paperwork is required. And start early lining up those interviews. This is a big step and believe me, it's going to be fun!

Nervous about interviews? That's what we'll talk about next month in my article -A Great Interview is More than Just a Q-and-A.

TrujilloHeadshot 225Tammy Trujillo is both an entertainer and an educator. She began in the entertainment field as a child and since graduating from Cal State Fullerton, has continuously worked in the Los Angeles market as a News Anchor, Reporter, Sportscaster and Commercial Voice-Over Artist. Combining her real-world experience with a hands-on approach to learning, Tammy has also taught broadcasting for the past 25 years at many of Southern California's most prestigious private schools and colleges. She is currently the lead Professor of Broadcasting at Mt. San Antonio College, as well as Director of its two award-winning campus radio stations. Throughout her career, she has received numerous honors for her work both on the air and behind-the-scenes, including several Golden Mike Awards from the Radio Television News Association. Tammy is a member of SAG-AFTRA, a former Board member of the Associated Press Television Radio Association, a Hall of Fame member at Long Beach City College, and a member of Pacific Pioneer Broadcasters.

A Manifesto for Media Education

Some truisms and a few provocations


Fiber Optics: What, Why, How

Last month, I talked about going to the Sports Video Group’s College Video Summit in Atlanta and how at times I felt out of my league.


Leveraging Live Video Content on the Web to Boost Your Online Presence

LiveU’s Director of Sports Sales, Dave Belding sat down with School Video News recently to discuss what schools can be doing now to develop their live production strategy for the 2018-2019 school year.


A Certificate Program in Media and Education

The CAS is designed for educators who want to learn more about visual storytelling—video, film, television, radio, music, and the nearly infinite incarnations of these forms in online media—both how to make visual stories for teaching impact and how to help students tell their stories. The program also features a signature critical thinking unit on how to understand, analyze, present, and reinvent media with educational purpose and impact.


Students in the program will expand their visual storytelling skills in order to find their expressive voice and style and/or better help their students with issues and ideas they care about. Because assumptions about education, identity, and difference are always visible in the media-making process, the program will also work with students on the assumptions they bring to the stories they tell.



The Media and Education experience is designed around the priorities, conveniences, and assets of practicing educators. We have built a program centered on your specific educational settings and needs. This is why this teaching- and learning-centered program principally takes place in your own educational settings.


The four-part program is built around the school year of most primary and secondary schools. (See sidebar for more information)

For more information, contact Program Director
Jeffery Mangram 




High School Journalism Workshop at Ohio University

Ohio University will host its 71st annual High School Journalism Workshop from July 12-15, 2017.


High School Sports Machine - Funding the Dream

I am going go ahead and clear the air on the topic: YOU WILL NEVER HAVE ENOUGH MONEY TO DO WHAT YOU WANT.


The Summer Rundown

Four exciting specials to keep you sharp this summer.


The Real Deal on Broadcasting: Know Who's Who

Here's the've just started your internship and you get on the elevator.


Basketball to Soccer: Stream Sporting Events to Friends and Families

 Willamette University is a small liberal arts school located in Salem, Oregon.


This Summer Invest in Yourself

Some people think summer means sand, sun, and friends.


Streaming School Sports

Fall sports are just around the corner, which means many schools are looking for ways to reach a larger audience for their football games and other sports programs.


This High School Broadcasting Class Does It All On An iPad

Getting permission to offer a broadcasting course 9 years ago wasn’t easy for Corner Canyon High School (CCHS).


Adobe Continues to Make it Easier

Every time Adobe releases an update, I get upset.


Automated Sports Production

or How to do 100s of live broadcasts and never miss dinner!!


How Fiber Changed Our Production Value

This season we had the opportunity to work with Tactical Fiber Systems to help raise the production value of our broadcasts.


Sports Machine: The Light at the End of the Tunnel

The countdown is on!! We only have 20 days of class left.


Live Streaming Survey

Take the survey: Enter to win Best Buy Gift Cards!


Learing How To Teach Multimedia Journalism

Doing multimedia journalism and teaching it are two very different things. The past semester marked my first as an adjunct professor. It was probably the best thing I could have done for my own education.


Baseball, Graduations, and Ninja Turtles

The weather is turning and the students are starting to get more restless - especially the seniors!


It’s Getting Real

Prior to teaching, I worked in radio and was the point of contact for a lot of bands for interviews.


Reel Teens Into the Classroom With Filmmaking

Students can learn how to work together – and about the world around them – through filmmaking, experts say.


Graduation Production

Graduations can be very stressful for all involved; graduates, event planners, school administration and the video production crew.


New Series: The Real Deal on Broadcasting

You’ve worked hard and are ready to go on with that next step to becoming a professional broadcaster


More Articles...

  1. The Sports Machine:The March to Baseball Season
  2. Recruiting with Open Houses
  3. How to Format your Announcement Show
  4. High School News Team to Cover Mock Election Day Coverage in Real Time
  5. Film Crew Members in the Audio Video Technology and Film Classroom
  6. What We Do Matters
  7. Resolutions
  8. UGA Follow up
  9. A New Path Forward
  10. 5 Ways Schools Can Benefit From iPad Broadcasting
  11. A Quick Guide to 4K and Other Video Resolutions
  12. Student Video Streaming LIVE for Post-Season Sports Championships
  13. The Sports Machine - Hoops and Holidays
  14. Student-Led Broadcasts
  15. UGAs Grady School and RCA's Sports Broadcast Academy Team Up
  16. The Sports Production Survey Results
  17. Text Book Alert! TV Production and Broadcast Journalism, 3rd Edition
  18. The Sports Machine:Hoop Dreams and Championship Rings
  19. Running Out of Project Ideas?
  20. October Video-Fest
  21. The Sports Machine: The Greatest Month!
  22. An Unexpected “Thank You”
  23. ‘Cam-Stream’ – The Future of Streaming?
  24. IT Crosses All The Boundaries
  25. The Sports Machine - Into the Grind: Football
  26. The Communication Conundrum
  27. Live Streaming Augmented, Virtual and Mixed Realities
  28. Training and Gearing Up for Football
  29. The High School Sports Production Machine
  30. Facebook: Friend or Foe
  31. Run It Like You Own It
  32. The "Nation" of Children
  33. Summer Shut-down Musings
  34. Gear Up Now! Pay Later!
  35. Cloud-Based Equipment Checkout
  36. Rockdale Career Academy-Sports Broadcast Institute
  37. Not Everyone Can Be Steven Speilberg
  38. Young Graduate Captures the Shot
  39. The Streams of Shreve Island
  40. A Rose By Any Other Name
  41. Real-World Video Streaming - Part 2
  42. You Have Great Face For Radio
  43. Real-World Video Streaming
  44. Feeding The Content Monster
  45. The Office
  46. Video Streaming School Successes
  47. Digital Natives…The Talent Within
  48. Welcome To The Age Of Microcasting
  49. Video in Education Part 4 - Live Streaming
  50. Elementary Media Day Event
  51. Presenting the Weather
  52. Product Review: Alex Buono’s “Cinematography Workshop”
  53. Video in Education - Point and Shoot Doesn’t Always Work
  54. SVN Student Media Events
  55. NCCS Video Journalism's Mobile Storyteller
  56. Video in Education Part 2: Reaching Your Audience Safely
  57. Changing the Way Classrooms Work
  58. Looking For The Strong, Silent Type
  59. Tim Busfield's Performance Arts Warm-up Workshop
  60. Video in Education - A new series
  61. The Realities of Revision
  62. Welcome To The YouTube Generation
  63. Looking Through The Perryscope
  64. Plan to Attend the Art of Visual Storytelling Tour
  65. You are Also Part of a Team
  66. Teradek's Live:Air
  67. Pre-Existing Inspirations
  68. The Sports Demo Reel
  69. Introduction to Weather
  70. Sports Broadcasting

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