Broadcast Sports Writing

TypeBroadcast Sports Writing is really not all that different from Broadcast News Writing.  You want to take the same basic principles from News and Journalism and apply it to Sports.  However, there are some things that you can do with Broadcast Sports Writing that you can’t do with Broadcast News Writing.

You always need to ask, “who are the stakeholders?” when you are writing any story whether its News or Sports.  You always have to discover your audience and make sure you reach out to that group of people who will care about your story.

This leads to what people and your audience will care about. Make your stories about people, not just about the game.  Your audience will remember a story if it revolves around an athlete, coach or anyone else involved in sports.  Game recaps can be effective if the story is about a big rivalry or a championship game.  If you make your story about the people involved in that rivalry or championship game, your story will grab and keep the attention of your audience.

Sports are also all about statistics.  Do not be afraid to use them in your story.  Your audience will remember significant numbers and statistics like individual records or team standings.  Be sure your statistics are accurate and timely so they serve a strong purpose in your story.|

The big advantage of Broadcast Sports Writing compared to News or Magazine Sports Writing is the power of video.  Use the power of your video to enhance your story.  Write to your video so the audience can better follow and understand the story.  Use a lot of edits and show a variety of angles to keep the story interesting for the viewer.  Good video will make your writing a whole lot better especially for a sports story.

One big difference between News and Sports is the niche audience.  You have a very specific but very engaged audience in the Broadcast Sports world and you can take advantage of that with successful writing.  Creative and interesting writing combined with the accuracy and timeliness of your story will engage your audience and leave the viewer anxiously wanting more.   

Don’t forget the two most important writing tips in keeping the viewer interested:  Grab the attention of your viewer with a powerful sentence and leave them wanting more at the end of your story with a compelling closing sentence.

Successful Broadcast Sports Writing is possible when apply the same basic principles from News and Journalism to your sports story.  Remember to give the viewer what they want and use the power of video to your advantage.  Also, hit your niche audience with an attention grabbing lead and leave them wanting more at the end of your story.

Thad Kemlage is a sports writer and Senior Producer for SchoolTube in the St. Louis area.  You can reach him at